WE MAKE YOU LOOK GREAT

When you choose OTW, you join a collaborative team that works in partnership with you to create a synergistic and powerful message across all mediums. We will follow through on each and every detail to assure that your company ends up with a successful campaign that resonates in your industry.

• Market Evaluation: Researching your market, your competition, your strengths, and your weaknesses to define your unique identity.

• Branding: Expressing your unique identity through your image, logo positioning statements and market identity.

• Focus Groups: Interviewing existing and potential customers to get firsthand feedback on where you are in the marketplace today and what you need to do in the future.

• Integrated Marketing Planning: Making the right connection between your market, your customers, and your unique offering and then integrating a complete range of media.

• Media Planning: Evaluating potential media and identifying the best mix to achieve the goals of your integrated marketing plans.

• Special Event Creation: Planning events that increase interest and awareness while driving traffic to your stores, allowing you to see your customers face-to-face and develop more concrete relationships. An OTW event creates an energy that cannot be duplicated.

• Public Relations: Defining and delivering a key message through product placements and/or press releases. Our goal is to make you be seen as a source of news and as an authority in your field.

We all know that today more than ever, every sale and future sale is essential. Your business may claim to be service-oriented, but are you really living up to making the most of each sale?

Our team has scoured many retail organizations and found simple, but crucial, mistakes that can hinder sales for both today and tomorrow. How can you afford to let these sales slip through the cracks? You can't.

To help our clients enhance their sales performances, we have developed the OTW Retail Service Assessment, designed specifically for companies who are service-oriented and who want to make sure they are making the most of their customer interactions and sales floor opportunities.

Steps to Success with OTW's Retail Service Assessment
1. OTW team will visit with key executives to learn about your sales philosophy.
2. OTW team will blindly shop your store three times, including a variety of timed visits. We will review everything from sales floor enhancement tactics (signage, product layout) to sales force customer service. For stores with multiple locations, OTW will visit a different location for each visit.
3. OTW team will present detailed assessments of missed opportunities on the sales floor and of the sales force customer service, as well as recommendations for improvements for future sales success.

How can you afford to not take advantage of this opportunity, especially during these economic times? Our techniques will deliver the results you need.

Call us at 781-729-7229 or email Cindy Hale at cindy@otwadv.com today for a free meeting to discuss your OTW Retail Service Assessment.

Whether we are starting from scratch with your website or we are redesigning your current one, OTW will set your company apart from your competitors online. We will work with you to assess your goals and create a dynamic, user-friendly website to generate sales and energy for your business.

Website Development

• Flash / Animation: Need a stylish web banner, a flashy home page, or an interactive website to grab your customers’ attention? OTW’s creative team coupled with the impressive technological capabilities of our web team provides all of the above.

• Virtual Tour 360-Degree Imaging: We offer the most effective way for a consumer to evaluate a product online. High-resolution images are a good start, but we go one step further. OTW offers a video-like solution that allows visitors to your site to scroll around inside a 360-degree image. This gives them the closest possible effect of a being at a location or virtually holding an object online.

• Blog / E-Newsletter Development and Ghost Writing: Looking for content for your blog or e-newsletter? We have a team of writers ready to turn your ideas into masterpieces.

• PHP / MySQL Programming: Have you ever wanted a custom database written solely for your site…a database that accommodates your unique products, services and images? Do none of the prefab, out-of-the-box solutions apply to your business model? Often times, when integrating these generic databases into your site, they take more time and create more hassle than they’re worth. OTW will evaluate a database solution that fits your site’s growing needs and then outline the package options for you.

• E-Commerce: More and more people are buying online. Do you have a product to sell and want to market on the Internet? Maybe you've been hesitating to get into the realm of online sales because of all of the unknown factors. How much is it going to cost? Are there transaction fees? Do I need to charge tax? Our experienced team will answer your questions and provide you with an online e-commerce cart or full site depending on your needs.

Web Post-Production Services

• Website Maintenance: OTW often maintains the new website after it is launched. Changes are usually made within 24 hours of the request, and we can always be reached for emergencies. We are happy to be involved on a day-to-day, a month-to-month or an as-needed basis. We will work out the system that best meets your needs.

• Website Reporting: After your site is up and running, OTW analyzes and provides monthly updates on the status of the site. Recommendations will be consistently made to your company based on findings from ongoing analytics.

• PPC Campaigns and Other Web Advertising / Traditional Advertising Options: OTW recommends implementing an ongoing pay-per-click (PPC) campaign. We will start your analysis in the search engine optimization (SEO) process, determining which keywords are most relevant and which costs will work best for you. We will give you recommendations on how much to spend on keywords to see success. You will be the ultimate decision maker on how much you want to allocate per month on PPC campaigns.

• Ongoing SEO: Some clients need their site monitored every week for best SEO tactics. Other clients request SEO follow-up monthly or quarterly. We will work with you to decide how frequently your site needs monitoring.

• Blog / E-Newsletter Development and Ghost Writing: Looking for content for your blog or e-newsletter? We have a team of writers ready to turn your ideas into masterpieces.

Click here for more info on how we approach the web.

Choosing OTW as your creative partner ensures that your ad campaigns will be fresh and unique to your brand. Our experience across different industries helps us break through the clutter and reach your desired customers in the ways they like to be reached. We understand what it takes to create the call to action among your constituency, and we will produce results.

• Concept Development: Developing a concept that communicates your benefits in a creative fashion appropriate to your desired customer.

• Creative Design and Production: Executing all forms of creative, including print, radio, television, collateral, signage, web, new media, and out-of-home methods.