Our Services

OTW is an integrated marketing agency. This means that all the work we do is coordinated to send a consistent message through all mediums, cross-referencing each media vehicle. This maximizes the effect of your investment. If we organize an event, for example, we also back it up with public relations, we advertise it on your website, and we place print and radio ads for promotion.

Your message will always be consistent across all the media you use. This degree of integration is hard for many of our competitors. Many are too small to be able to handle such a diversity of media. Many are too big and compartmentalized to be able to provide a coordinated campaign across so many functional groups.

That’s what makes OTW unique. We have been a mid-sized firm for 15 years. Not too big or too small, OTW is just right. We are focused on serving retail clients selling to the discriminating consumer. We know the local media market and we understand the local/regional consumer.

The benefits of our integrated approach to marketing include:

• Consistency of image and message
• Coordinated, economical use of media
• Opportunities to cross-promote with our like-minded clients

Strategic services

Market evaluation: Researching your market and competition, defining your strengths and weaknesses in order to identify your unique identity.

Branding: Expressing your unique identity through your image, logo, tag line and market identity.

Focus groups: Interviewing existing and potential new customers to get firsthand feedback on where you are today and what you need to do in the future.

Integrated marketing planning: Making the right connection between your market, your customers, and your unique offering. Our plans integrate a complete range of media.

Media planning: Evaluating potential media and identifying the best mix to achieve the goals of your integrated marketing plan.

Creative services

Concept development: Developing a concept that communicates your benefits in a creative fashion appropriate to your desired customer.

Creative production: We will execute all forms of advertisements.

Special event creation: Designing events that increase interest and awareness as well as drive traffic to your location/store. An OTW event creates an energy that cannot be duplicated. It gives you the chance to have more personal contact with your customers and develop a more concrete relationship.

Web design and development: Ensuring that your website is a consistent reflection of your overall image

Public relations: Defining and delivering a key message through product placements and/or press releases. Our goal is to make you be seen as a source of news and an authority in your field.

Administrative services

Media trafficking: Overseeing each media placement from concept to delivery. We maintain relationships with all local media and contract to get you the space and time you want, We negotiate all contracts and make sure they are fulfilled.

Web maintenance: Updating web content to reflect your other media and business activities. Also, providing you with periodic reporting on visitor traffic.

Management: Management and maintenance of creative portfolios

Media options

Print/radio/television: We know the local media market and will help you make the best choices to meet your goals and budget.

On-site promotions and events: We have a great track record of using events to reach the discriminating consumer.

Internet: An Internet presence and/or advertising is critical for our clients. We have the talent and experience to help you maximize this resource.

Direct mail: Our high degree of familiarity with local markets helps us target the exact market segment you want to reach.

Brochures/signage/point of purchase: The right collateral material can be an effective complement to your other marketing efforts.

Outdoor advertising: This can be a critical part of an overall media plan.

Cellphones and new media: We continue to explore all new media opportunities to get the best value and results for our clients.









	Our Services OTW is an integrated marketing agency. This means that all the work we do is coordinated to send a consistent message through all mediums, cross-referencing each media vehicle. This maximizes the effect of your investment. If we organize an event, for example, we also back it up with public relations, we advertise it on your website, and we place print and radio ads for promotion. Your message will always be consistent across all the media you use. This degree of integration is hard for many of our competitors. Many are too small to be able to handle such a diversity of media. Many are too big and compartmentalized to be able to provide a coordinated campaign across so many functional groups. That’s what makes OTW unique. We have been a mid-sized firm for 15 years. Not too big or too small, OTW is just right. We are focused on serving retail clients selling to the discriminating consumer. We know the local media market and we understand the local/regional consumer. The benefits of our integrated approach to marketing include: • Consistency of image and message • Coordinated, economical use of media • Opportunities to cross-promote with our like-minded clients Strategic services Market evaluation: Researching your market and competition, defining your strengths and weaknesses in order to identify your unique identity. Branding: Expressing your unique identity through your image, logo, tag line and market identity. Focus groups: Interviewing existing and potential new customers to get firsthand feedback on where you are today and what you need to do in the future. Integrated marketing planning: Making the right connection between your market, your customers, and your unique offering. Our plans integrate a complete range of media. Media planning: Evaluating potential media and identifying the best mix to achieve the goals of your integrated marketing plan. Creative services Concept development: Developing a concept that communicates your benefits in a creative fashion appropriate to your desired customer. Creative production: We will execute all forms of advertisements. Special event creation: Designing events that increase interest and awareness as well as drive traffic to your location/store. An OTW event creates an energy that cannot be duplicated. It gives you the chance to have more personal contact with your customers and develop a more concrete relationship. Web design and development: Ensuring that your website is a consistent reflection of your overall image Public relations: Defining and delivering a key message through product placements and/or press releases. Our goal is to make you be seen as a source of news and an authority in your field. Administrative services Media trafficking: Overseeing each media placement from concept to delivery. We maintain relationships with all local media and contract to get you the space and time you want, We negotiate all contracts and make sure they are fulfilled. Web maintenance: Updating web content to reflect your other media and business activities. Also, providing you with periodic reporting on visitor traffic. Management: Management and maintenance of creative portfolios Media options Print/radio/television: We know the local media market and will help you make the best choices to meet your goals and budget. On-site promotions and events: We have a great track record of using events to reach the discriminating consumer. Internet: An Internet presence and/or advertising is critical for our clients. We have the talent and experience to help you maximize this resource. Direct mail: Our high degree of familiarity with local markets helps us target the exact market segment you want to reach. Brochures/signage/point of purchase: The right collateral material can be an effective complement to your other marketing efforts. Outdoor advertising: This can be a critical part of an overall media plan. Cellphones and new media: We continue to explore all new media opportunities to get the best value and results for our clients.